Anybody introducing a new brand identity or planning on offering newly branded services or products should take the necessary steps to protect their trademark.

The answer to this question will differ from agency to agency and based on staffing changes and enhanced technologies at the United States Patent and Trademark Office. If you're asking us specifically, you can count on the entire application process to take from 08 to 12 months.

It can take up to 10 years. Also, the registration can easily be renewed so long as you have made sure to maintain an uninterrupted use of your trademark in interstate commerce.

If you have a federally registered trademark, you will be able to use the R symbol. For every other mark, whether unregistered or registered, you will not be required to add a designation. However, we always advise mark owners to attach the 'SM' or 'TM' symbol to tell the industry that your company name, logo, or symbol is proprietary to your services or goods.

We always tell our clients that we aren't 'oddsmakers'. In other words, you get exactly what you pay for. Our teams are skilled in improving the likelihood of your success. They perform clearance to search for similar trademarks before sending out an application and picking a highly distinctive mark.